Waste Management System
The Waste Management Project focused on creating an efficient digital solution to streamline waste collection services. This involved designing a user-centric platform that automated request handling, optimised resource allocation, and improved communication between the community and service providers.
01
Goal and Objectives
The goal was to build a waste management system that:
Streamlines operational processes across Domestic, Trade, and Disposal services.
Enhances data accuracy and accessibility.
Improves communication between on-the-ground staff and management.
Ultimately provides a solid foundation for creating a tender that aligns with Birmingham City Council's strategic priorities and requirements for future suppliers.
02
Problem Statement
As a Service Designer, I led the discovery phase to understand the existing processes, identify key pain points, and formulate a comprehensive set of requirements. The primary goal was to create a robust requirement document that would guide the tender process and help select the most suitable supplier for an integrated, user-centric waste management system. This project was complex, encompassing three distinct service areas: Domestic, Trade, and Disposal
My Role and Approach: Leading the Service Design Process
As the Service Designer, my role was to lead the research, engage stakeholders, and craft the requirements document for the upcoming tender. I adopted a user-centered design approach, applying service design methodologies such as journey mapping, service blueprinting, stakeholder workshops, and user research.


Research and Engagement
I collaborated with drivers, managers, technical assistants, and various stakeholders to gather insights into their day-to-day workflows, challenges, and needs.
Journey Mapping
I created detailed journey maps for each service area to identify inefficiencies and pain points, such as fragmented software use, paper-based processes, and lack of real-time data.
Service Blueprinting
By visualising the current 'as-is' processes, I could pinpoint where breakdowns occurred, particularly around data accuracy and manual interventions.
Research and Discovery
Identifying User Needs and Pain Points
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Domestic Waste
The existing Whitespace Version 10 caused inefficiencies due to multiple software versions, cumbersome reporting processes, and paper-based tasks. A lack of open communication between crews and management also led to mistrust and a sense of undervaluation.
Trade Waste
While Version 11.1 provided some flexibility, integration delays with systems like Oracle led to duplication of work, especially in invoicing. Automated communication features were underutilised, pointing to a need for a more streamlined, user-friendly interface.
Disposal Services
Version 7 of the system required manual ticketing, resulting in errors and additional workload for data reconciliation. Limited reporting capabilities further hindered operational efficiency.
Research work notes for Disposal, domestic and Trade
Research and Discovery
User Research Findings
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Data Disparities
Across all service areas, data was fragmented and unreliable, creating significant barriers to efficient reporting and decision-making.
Hardware Limitations
The use of non-industrial tablets with limited functions increased user frustration and operational delays.
Cultural Gaps
A lack of real-time feedback loops between staff and management fostered an environment of mistrust and disjointed communication.

Research and Discovery
Synthesising Insights through Affinity Mapping
Highlight Key Findings
With the extensive data gathered during the discovery phase, including user interviews, workshops, and journey mapping, we moved into the synthesis stage. Using the design thinking process, I facilitated an affinity mapping exercise to organize the insights into themes and identify common patterns
We categorised the findings into four main areas: What Works Well, What Does Not Work Well, Improvements, and Unable to Improve. This exercise was crucial in highlighting specific gaps, recurring pain points, and potential opportunities for enhancing the waste management system.
What Works Well
We found that aspects like integration between Whitespace and MAPPS worked well, indicating a foundation we could build upon in the new system.
What Does Not Work Well
Several issues stood out, such as software variations, manual processes, and communication gaps. These pointed to the need for a unified platform that streamlines operations and enhances data accuracy.
Improvements
Participants suggested specific improvements like IT-related features, better device functionality, and integration to resolve duplication issues. This feedback informed the functional and non-functional requirements of the proposed system.
Unable to Improve
Certain areas, such as roadwork impacts on waste collection, were identified as out of our control. Recognising these constraints helped us focus on actionable areas.
Ideation
Missed Bin Collection: A Core Challenge
Highlight Key Challenge
The missed bin collection process is one of the most pressing concerns for the council and residents alike. As shown in the current 'As-Is' process map, this workflow is fragmented and inefficient. The process involves multiple touchpoints, from residents reporting the issue to waste crews entering data manually at the depot. This leads to delays, miscommunication, and a lack of transparency for both residents and internal teams.
Presenting this process map first allows us to grasp the underlying challenges that stem from system limitations and manual interventions. Addressing these pain points became a key objective in our proposed solutions and future blueprints.
Design
Ideation and the Future Blueprint
After identifying the pain points in the missed bin collection process, we expanded our research to understand the broader operational workflows within the three main service areas: Domestic, Trade, and Disposal. This led to the creation of detailed service blueprints, mapping out both the current and future state of each area.
Domestic Waste Blueprint: Streamlining Household Services
The domestic waste blueprint illustrates the intricacies of managing household, gardening, and recycling waste collections. Key interactions include residents setting out bins, waste crews using in-cab devices, and operations management relying on Whitespace Version 10.
The backstage process involves paper-based ticketing, manual data entry, and limited communication between crews and management. Our future state design proposes an integrated system that automates ticketing, provides real-time updates, and enhances communication channels, thereby addressing the inefficiencies identified in the 'As-Is' process.
What Works Well
Integration with MAPPS: The system’s integration with MAPPS allows for some level of data tracking and job allocation, making certain aspects of the process smoother for crews.
Scheduling Flexibility: The ability to plan and adjust waste collection schedules provides some operational flexibility.
Real-Time Vehicle Telematics: The in-cab devices allow for some level of real-time tracking of collection routes, providing insights into planned versus actual routes.
What Does Not Work Well:
Fragmented Software: Use of different versions of Whitespace leads to inconsistencies in functionality, creating confusion and inefficiencies for users.
Manual Processes: Many aspects of the operations, such as ticketing and data entry, are still handled manually, resulting in increased processing time, errors, and additional costs.
Limited Reporting: The current system does not easily support comprehensive reporting, leading to fragmented data analysis and difficulty in making data-driven decisions.
Poor Communication: There is limited real-time communication between waste crews and management, which affects route adjustments and the handling of issues like missed collections.
Improvements
Standardise Software Versions: Transition to a single, updated software version across all departments to streamline processes and reduce confusion.
Automate Ticketing: Introduce an automated digital ticketing system to eliminate paper-based processes and manual data entry, improving accuracy and reducing processing time.
Enhanced Reporting Tools: Implement a robust reporting module that provides real-time data analysis, helping managers make informed decisions.
Two-Way Communication: Introduce a digital communication platform to facilitate instant messaging between waste crews and management, enabling quick resolution of issues such as missed bins.
Trade Waste Blueprint: Enhancing Commercial Waste Services
For trade waste, the blueprint maps out interactions between commercial clients, service managers, and operational staff. While managers currently have some flexibility in adjusting contracts and schedules, integration challenges with systems like Oracle lead to duplicated efforts.
The proposed solution emphasizes standardizing software versions, introducing automated invoicing, and improving data integration, allowing the trade waste team to operate more efficiently and provide better service to clients.
What Works Well
Contract Flexibility: Managers can adjust contracts and scheduling to meet the varying needs of commercial clients, allowing for a more personalised service.
Proactive Customer Interaction: The team works closely with customers to address service requests, changes, and feedback, which helps in maintaining strong customer relationships.
Collaboration with Developers: The waste team actively engages with developers to suggest system improvements and tailor functionalities, showcasing an adaptive approach to service delivery.
What Does Not Work Well:
Software Integration Issues: Integration with systems like Oracle is problematic, causing data duplication and inefficiencies in processes like invoicing and service updates.
Underutilisation of Automated Features: Automated communication features, such as renewal reminders for customers, are not being fully utilised, resulting in manual
Fragmented Data: Similar to domestic waste, data fragmentation is a key issue, leading to inaccuracies and delays in customer reporting and billing.
Improvements
Seamless Integration: Implement a unified system that integrates seamlessly with external software (like Oracle) to avoid duplication of efforts and ensure data consistency.
Automate Customer Communication: Fully utilize automated communication features, such as contract renewal reminders, to reduce manual workload and improve customer engagement.
Centralised Data Management: Introduce a centralised data repository to handle all trade waste service data, ensuring real-time updates and streamlined billing processes.
Disposal Waste Blueprint: Optimising End-to-End Waste Processing"
Disposal services face unique challenges, as depicted in the blueprint. Manual ticketing for waste disposal and inconsistent data between ticket information and system records create operational bottlenecks.
Our future-state design introduces a digital ticketing system, centralised data management, and an integrated communication platform, aimed at eliminating manual errors and streamlining the entire waste disposal process.
What Works Well
Crew Autonomy: Crews have some level of autonomy in handling disposal operations, which can speed up certain aspects of the process, such as deciding how to address specific waste streams.
What Does Not Work Well:
Manual Processes: The manual ticketing system is prone to errors and inconsistencies, leading to data mismatches between ticket information and system records.
Inadequate Reporting: Similar to other areas, disposal services struggle with reporting, as there is no comprehensive tool within the system to extract and analyze data effectively.
Communication Gaps: There is a lack of communication between crews, management, and the disposal sites, resulting in delays and confusion in processing and disposal workflows.
Improvements
Automate Ticketing and Tracking: Replace manual ticketing with a digital ticketing system that automates data entry, tracks waste streams in real-time, and minimizes errors.
Integrate Data Management: Implement a centralized data management system that captures disposal data, ensuring accuracy and accessibility for reporting purposes.
Enhance Communication: Introduce an internal communication platform to enable crews, management, and disposal sites to coordinate in real-time, optimizing processing and disposal workflows.
Develop
Designing the Future State: An Integrated Waste Management Solution
Based on the insights from the discovery phase, affinity mapping, service blueprints, and process maps, the proposed solution aims to create a centralised, user-friendly waste management system that addresses the identified pain points. The future state is designed to be flexible, scalable, and adaptable to the evolving needs of domestic, trade, and disposal waste services.
Automated Ticketing and Reporting:
Replace manual, paper-based processes with automated ticketing systems that allow real-time tracking of waste collection activities.
Unified Communication Platform:
Implement a two-way communication system for real-time updates between drivers, crews, and management, ensuring transparency and timely resolution of issues.
Centralised Data Management
Integrate all data streams into a single, accessible platform to provide accurate, up-to-date information for reporting and decision-making.
Enhanced Customer Interactions
Utilise automated communication features to keep customers informed about contract renewals, collection schedules, and service changes, reducing the burden on staff and improving customer satisfaction.
03
My Reflections
Reflections and Learnings as a Service Designer
Closing Thoughts
This case study showcases the critical role that a service design approach plays in transforming complex systems. From uncovering hidden pain points to translating user insights into actionable requirements, this project is a testament to how design thinking can drive strategic, impactful change.
As we move forward, the focus remains on creating a system that not only meets current needs but is adaptable to future challenges, ensuring sustainable waste management for Birmingham City Council.
03
My Next Steps
These next steps represent the transition from the design and planning phase to realisation, where the groundwork laid by this service design process will guide the creation of an optimised waste management system.
01
Tender Process
The requirements document will serve as a foundation for evaluating potential suppliers. The focus will be on finding a solution that aligns with our user-centered vision while meeting the operational needs of the Council.
02
Supplier Engagement
Engage with shortlisted suppliers to discuss the proposed features, system integration capabilities, and long-term support for the new platform.
03
Implementation Planning
Collaborate with the chosen supplier to develop a detailed implementation plan that includes timelines, milestones, and testing protocols.
04
Continuous Feedback Loop
Set up a framework for ongoing feedback from stakeholders throughout the implementation phase to ensure that the system evolves in line with user needs and organisational goals.








